Tone It Up x Target Equipment

One of my favorite projects!! As the Art Director at Tone It Up, I lead the look and feel of the equipment collection that is currently available in Target stores nationwide.

We started out by developing a cohesive color scheme for the products that was on-brand and felt fresh & beachy. 

Then, I created an initial concept for the packaging and worked with photographers & production designers to make sure everything was packaged beautifully!

I styled and photographed the finished products, and the images are currently featured on Target.com.

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ART DIRECTION β€’ GRAPHIC DESIGN β€’ PHOTOGRAPHY

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 End Cap placement in Target stores nationwide! Photo by @ashandellie_tiu

End Cap placement in Target stores nationwide! Photo by @ashandellie_tiu

 

LOOKING FOR FRESH PACKAGING?

I'd love to help with your creative strategy! Let's figure out a way to work together :)