Tone It Up Protein

As the Art Director at Tone It Up, I lead the redesign of the Tone It Up Protein packaging. It's currently available in Target stores nationwide, Amazon.com, and ToneItUp.com

We wanted to create a concept that would highlight the flavors and pop off shelves! I designed something with bright colors and beautiful flavor imagery, and that would be flexible for various product types.

I styled and photographed images featuring the gorgeous new packaging that were used on Tone It Up's social media and website.

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ART DIRECTION β€’ PACKAGE DESIGN β€’ PHOTOGRAPHY

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LOOKING FOR FRESH PACKAGING?

I'd love to help with your creative strategy! Let's figure out a way to work together :)